I designed a logo for the new Power BI dashboard capability that Alliance Sales & Marketing was offering as a service to clients.
This was an exciting venture as Alliance could be on the pulse of who a client’s true consumer was. The branding of this capability was related to that of the wider company but went a little further to imagine what was possible through data. In imagining what the Alliance Beyond logo looked like, an outer-space look came about.
I started the process by designing within Alliance’s wider company branding and exploring what elements I can include that complement that branding. I began to add gradients and concentric dots as they are used throughout Alliance’s collateral. Planets and stars began to appear with these elements.
See logo progression and branding moodboard.
